Mashable House, 2018

For many attendees, SXSW means “go-go-go”; so at this year’s Mashable House, we offered guests some respite from the chaos and made sure we shared all the good vibes. From the entrance, throughout the House, to the exit portal, guests enjoined the nostalgic-fueled playground paired with futuristic elements and modern furnishings.

Art Seen’s role started months prior the final unveil: submitting renderings for approval, collaborating on design execution, creating cut files and pixel mapping LED rods, fabricating, installing, and partaking in event production throughout the event.

photos: Julia Robinson
furnishings: Padre Knows Best

Project Gallery

Entryway

Picture of Mashable sign and LED light bars set up for SXSW event.
Picture of people standing in LED light activation at SXSW.

The Ballpit + Mashcoins

Picture of ball pit with branding created for Mashable at SXSW.
Picture of Mashable coin props made for SXSW Austin event
Picture of event goer jumping in custom made ball pit with Mashable sign in background.

Lounge – Sponsored by La Quinta

Picture of furniture rentals provided for SXSW event.
Picture of beverage counter at SXSW Mashable event.
Picture of furniture rentals provided for SXSW Austin event.

Exit Hallway

Picture of LED pentagon tunnel for Mashable event.
Picture of event attendees going through the LED exit tunnel.
Picture of custom made LED tunnel at SXSW.

The Speakeasy

Picture of TV display at SXSW.
Picture of furniture rentals set up in the lobby of the event space.
Picture of furniture rentals at the Mashable event.
Picture of furniture rentals at SXSW.

The Ramp

Picture of ADA accessible ramp with LED lighting at SXSW.
Picture of ADA accessible ramp with LED lighting at SXSW.
Picture of ADA accessible ramp with LED lighting at SXSW event.

The ‘Good Vibes’ Courtyard

Picture of sand sculpture art at SXSW event.
Picture of vinyl graphics laid on bar facade for SXSW event.
Picture of event attendees trying out the brand temporary tattoos.
Photo of event goers holding puppies in front of custom made booths.
Picture of puppies at SXSW.
Picture of custom made seating for SXSW event.

Charging Station

Picture of Lite Brite oversized game made for SXSW event.
Picture of custom made Lite Brite game.
Picture of person enjoying the Lite Brite game rental.

VRcade

Picture of event attendee with VR helmet on.
Picture of the VR signage made for the event.
Picture of people enjoying the classic games at Mashable's SXSW event.

Exterior Signage

Picture of the Mashable House building in downtown Austin.
Picture of event goers waiting in line outside the Mashable House.
Picture of event goers waiting in line outside the Mashable House SXSW.