Our relationship with Mashable began in 2015 and quickly evolved. For SXSW 2017 Art Seen Alliance was granted creative design control for not only Mashable’s but also their sponsor activations. Located off 6th Street and Red River Street, we completely transformed the space into a techy, light infused hub for SXSW attendees to get lost in, literally. Infinity mirrored walls and LED-embedded tunnels paired with funhouse optical illusions guided a new design direction for Mashable that was well received by attendees.
The Speakeasy’s black painted brick and cool furnishings added to the sexiness of the space for VIP guests.
Art Seen’s role started months prior the final unveil: submitting renderings for approval, collaborating on design execution, creating cut files and pixel mapping LED rods, fabricating, installing, and partaking in event production throughout the event.
photo cred: Mashable + Julia Robinson