Project Description

Home Away Brand Activation, ACL 2017

HomeAway is a big name in Austin, Texas so when they announced their stage sponsorship at Austin City Limits Festival they knew that their brand activation needed to wow the crowd.

Art Seen Alliance was brought onboard to design and fabricate the backstage area at the HomeAway Stage, including the large shade structures with integrated seating,  custom H-A tables, custom bar area, as well as the living wall with a large HomeAway wood-cut logo.

Our team also designed and crafted their¬†interactive activations in the Austin Kiddie Limits & General Admission areas. Both of those builds were faux-house structures; one with coloring book like walls and another that featured a complete “Upside Down House” photobooth within it.

Project Gallery

Backstage Lounge

Picture of custom made shade structure.
Picture of custom shade structure with festoon lighting.
Picture of custom signage and shade structures for Home Away event.
Picture of CNC cut signage on living wall.
Picture of CNC cut wood letters.
Picture of custom made tables.

Upside Down House

Austin Kiddie Limits Coloring Studio

Picture of interactive wall flats.
Picture of wall flats made to be a giant color book for child activation.
Picture of the coloring studio within a tent rental.