The São Paulo House allowed visitors to connect with experts, explore cutting-edge trends, and embrace new opportunities during SXSW. The 2026 “We Are Borderless” pop-up included panels, meetups, interviews, an art station, a live videocast studio, immersive experiences, live music performances, and the best coffee in town.
Art Seen Alliance transformed one of the SX’s largest corners, at South Congress and 3rd, for this outdoor innovation festival. Our team provided design services, graphics packages, signage, logo photo-ops, stages, LED wall platforms, a DJ booth, stage carpet, rigid skirting, a newsstand, custom booths, and site planning rentals to convert the parking lot into this cultural hub.
We have been thrilled to represent São Paulo House alongside the partners: the Government of the State of São Paulo, through the Secretariat of Culture, Creative Economy and Creative Industries; InvestSP; the Secretariat for Economic Development; and the City of São Paulo. See below for some past activations we’ve led for SP House:
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