IBM + Ferrari

Modular F1 Kit

Photos By Fury + Art Seen Alliance

Off to the races for Formula One! After demonstrating expertise in building and deploying F1 kits, Art Seen Alliance was tapped to represent Ferrari and IBM’s recent collaboration.

We designed a package that was modular and precisely sized to be transported via freight. From signage to kiosks, catering tables to planters, and polished prop displays, we created a full set that transformed hotel rooms into impressive branded lounges. 

ASA is adept at implementing brand guidelines and made sure every piece had a perfect graphics package, including opportunities to trade out scenic elements for different race locations.

This collaboration also showcased our logistics expertise. Art Seen provides annual storage for our agency partners at Fury and has transported, installed, repackaged, and redeployed this kit in Miami, Vegas, and Montreal. Our team has provided ‘boots on the ground’ support, cross-country delivery services, customs clearance, and freight forwarding services for this year-round strategic campaign.

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