Art Seen Alliance helped bring JBL’s Sound Bodega to life at SXSW 2025 — an immersive corner-store-meets-concert venue that launched the Flip 7 and Charge 6 speakers in true Austin style. We partnered with Anthemic Agency to launch this experiential moment.
Our team handled the design development and fabrication of specialty assets that made the space unforgettable: fruit stands stocked with custom products, photo-op areas, prize counters, and even a fully branded ice machine. Every detail was built to feel authentic, playful, and electrifying.
Across its run, Sound Bodega welcomed over 3,000 guests, hosted 13 live performances, and generated 3.5 billion impressions worldwide. From the shelves to the selfie station, we were proud to help JBL turn a simple idea into an iconic SXSW experience.
Sample Artbook:
Photo Moment in Action!
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