Houston Beer Fest



Art Seen Alliance was brought on board as production management for the 2015 incarnation of Houston Beer Fest. We were involved in pre-fest planning and provided crew to assist with high-level event logistics and all site operations. Our team tackled a vast array of tasks, from managing vendors to building multiple stages (including the main [...]

Angry Birds


When the Art Seen Alliance team was presented with the opportunity to build an oversized slingshot for an Angry Birds brand activation, we naturally jumped at the offer. Art Seen constructed a twelve-foot foam structure complete with elastic strap, and the prop was instantly recognizable to passersby. While this slingshot was fully functional, no birds [...]




Mind-blowing musical performances and breathtaking hill country sunsets you say? Yeah, we’re definitely down with that. Our friend Travis Sutherland and the folks at Onion Creek Productions have been curating UTOPIAfest for nearly a decade and we've been along for the ride most of those years in one fashion or another. Art Seen Alliance mainly [...]

Alamo Drafthouse



With their eclectic style and unique breed of programming, The Alamo Drafthouse Cinema is iconically Austin and the Art Seen Alliance crew loves working with this brand. Alamo Drafthouse relied on Art Seen Alliance to bring their “Jaws'—On the Water" idea to life. Art Seen developed the site map and planned traffic flow before installing [...]



Just in time for the Christmas holiday, FedEx tasked Art Seen Alliance with assisting in their #DeliverJoy campaign. FedEx helped Santa deliver just what Austin had always wanted for Christmas: puppies! For this iteration of the campaign they envisioned a pop-up puppy corral outside of Jo’s Coffee on Second Street, where the public was invited [...]

Art Outside



Art Outside has been under the creative direction of Warren McKinney and the Art Seen Alliance team since 2008. Though hard to sum up in such a short space, Art Outside can quickly be described as a fully immersive camping festival experience with an emphasis on curated art, wellness workshops & diverse music. Originally located at the [...]

Euphoria Music Festival



Art Seen Alliance has had an ever-increasing role with the production and creative direction of the Euphoria Music Festival just outside of Austin, Texas. From early stage planning regarding site layout, crowd flow, and other operational work, including creative design and custom fabrication, our team gives it their all for this festival. In 2016 we [...]

Pizza Hut



During the annual ACL festival we have been at the center of the Discover Great Music Lounge sponsored by Pizza Hut. For these brand activations the Art Seen Alliance team has created everything from photo booth backdrops, custom picnic tables, over-sized piñatas and more. Pizza Hut likes to have a fun and casual vibe at their [...]

Austin Psych Fest


Levitation Fest, Austin’s annual trippy rock festival, was originally named Austin Psych Fest. The Art Seen crew was commissioned to produce a large wooden sign that was intended to be seen by patrons upon their arrival to the festival grounds. Hand built & hand painted at our shop in South Austin, this huge wooden slat sign measures [...]

Malibu Rum



Art Seen Alliance played an integral role in the production of Malibu Rum's Summer Beach House series of parties during the summer of 2015. Our team worked hand-in-hand with Malibu's experiential marketing team to design, produce & deploy one-of-a-kind collapsable bars, yard games & custom signage. Beyond the design & build phase of the project, [...]

Tic Tac


When we got the call to help Tic Tac with their "My Pack" brand activation we knew exactly what to do - build a giant Tic Tac container! Measuring ten feet tall and six feet wide, we designed this prop to be the coolest photo booth yet to come out of our shop. Constructed out of [...]

General Electric



One of our favorite projects to date, GE tapped our crew to produce their Carousolar event during SXSW in 2011. We were asked to refurbish a 1927 carousel, convert it to run on GE’s new solar panels, and outfitted with GE’s flexible LED light strips. Beyond refurbishing & rewiring the carousel, the Art Seen Alliance team [...]



Art Seen Alliance was contracted to build custom DJ booths for a brand activation for Pepsi Co. Of course, this wasn't just any regular DJ booth - the client required that the finished product was fully collapsable to ensure easy flatpack style shipping. The Art Seen crew conceptualized, designed, and fabricated this custom system from [...]

Apple Music



In 2016 Apple broke from their mold of hosting huge public events during SXSW and instead chose to host a private, limited invite-only party—at a swanky venue removed from the main action of the famed festival—and Art Seen Alliance was brought on board to deck out the space. From the posh furnishings to custom build-outs, [...]



When companies want custom props built for eye-catching brand activations, they call up Art Seen Alliance and that's exactly what the folks at Bumble did. Bumble is a game-changing dating app that wanted game-changing promotional support. They contracted ASA to fabricate a custom carved foam prop to be displayed throughout Austin during SXSW 2016. Measuring [...]

Hard Rock Hotels


SXSW is when brands go big with their promotional efforts, so when Hard Rock Hotels needed help to create a unique experience for party guests at Cedar Door, they trusted Art Seen Alliance. Hard Rock wanted to transform the space with an eye-catching, ultra-posh look, so our team built not one, but two made-to-order, high-gloss [...]



PopAustin organizers first commissioned Art Seen Alliance to create a larger-than-life popsicle sculpture for their pop art show. Measuring over 10 feet tall and 4 feet wide, the popsicle was fabricated in our shop using solid carved foam surrounding a custom steel structure. After the art show, the popsicle was whimsically repainted before it was [...]