Art Seen Alliance was brought on board as production management for the 2015 incarnation of Houston Beer Fest. We were involved in pre-fest planning and provided crew to assist with high-level event logistics and all site operations.
Our team tackled a vast array of tasks, from managing vendors to building multiple stages (including the main stage). From the truss entryways to the backstage hospitality areas, ASA transformed a city block of Houston’s business district into festival grounds. Art Seen was also responsible for sponsor activations and outfitted the backstage and hospitality areas with custom decor.
Art Seen Alliance also organized and curated the first pop-up Beer Museum, with unusual finds borrowed from area collectors.