American Express Brand Activation, ACL 2017

American Express was a stage sponsor at the 2017 Austin City Limits Festival. With a daily attendance upwards of 60,000, Austin City Limits Festival acts as a massive opportunity for big brands to engage directly with consumers. And engage they did!

Art Seen Alliance was tasked with curation, creation, and management of Amex’s onsite activations at ACL. Our team of craftsman designed and fabricated a custom bat wing prop as well as an armadillo art installation. We worked hand-in-hand with artists Will Bryant, Federico Archuleta, and Jason Archer to bring their visual concepts to life while elevating the American Express brand.

Furnishing by our friends at Padre Made.

Project Gallery

Batwing Photobooth Prop

Picture of custom made bat wing prop.
Picture of the photo booth at the event.
Picture of the carved bat wing prop for an ACL photo op.

American Express Cardholder VIP Gallery

Picture of fine art prints hanging on the wall.
Picture of custom signage on green wall.

Armadillo Art Installation

Picture of armadillo art sculpture.
Picture of people participating in the interactive stencil activation.
Picture of wood layers of the armadillo art sculpture.

American Express Design Studio

Picture of the American Express design studio at ACL.
Picture of coloring activity.
Picture of armadillo coloring activity.
Picture of screen printing area of the event.
Picture of a screen printer.
Picture of screen printed tshirts.

American Express Hospitality Tent

Picture of custom made sign on cedar wall backdrop.
Picture of furniture rental for the ACL event.
Picture of custom made both with signage and shelving for ACL event.